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There are many tasks that should be conducted prior to the actual stakeholder workshop, i Prerequisites Although the workshop itself may only take one day, preparation can take several weeks. Preparing for and completing a stakeholder workshop can take up to one month.

Understand stakeholder-based insights that help inform the selection of audiences, messages, activities and communication channels.Collect more complete or in-depth information about the health problem, people affected/implicated and context by working with stakeholders.Guide stakeholders in reaching consensus on the problem and vision.

Learning ObjectivesĪfter completing the activities in the stakeholder workshop guide, the team will: When Should a Stakeholder Workshop Be Conducted?Ī stakeholder workshop should be conducted after reviewing and organizing data collected during the situation analysis, program analysis and audience analysis. Team members should consider whether other stakeholders, such as government counterparts, should be involved and at what level of the planning process. Members of the program team should organize and conduct the stakeholder workshop. Who Should Conduct a Stakeholder Workshop?

Ensure buy-in by directly engaging stakeholders.

Develop campaign concepts or messages or.

Begin to prioritize audiences, challenges to address and communication channels.

Better understand the problem, audiences and context.

Fill information gaps identified during the situation analysis, program analysis or audience analysis.

The purpose for a workshop will depend on what the program team needs from stakeholders and gatekeepers. Conducting a stakeholder workshop helps the program team understand the context for the program and receive support from key players. Why Conduct a Stakeholder Workshop?Įngaging and receiving input from stakeholders and gatekeepers is critical to the success of an SBCC program. The program team invites stakeholders and gatekeepers to a short workshop to seek their input on the proposed program or to achieve consensus. A stakeholder workshop is one way to engage stakeholders – those who are affected by, have a direct interest in, or are somehow involved with the problem identified during the situation analysis, and gatekeepers – those who control access to people or resources needed – when developing a social and behavior change communication (SBCC) strategy.